Brent Smart departs Telstra
Brent Smart on stage in 2024 (Mumbrella)
Brent Smart, the chief marketing officer credited with Telstra’s creative renaissance, has stepped down from the telecommunications giant after almost four years.
Smart joined Telstra in June 2022 from insurance firm IAG and has spearheaded a series of marketing wins for the telco, most notably with its viral, award-winning “Wherever We Go” campaign.
Smart’s role will be filled by Jana Kotatko, currently an executive at Telstra Retail and Regional and former CEO of the telco’s subsidiary Belong. She will have the newly expanded role of chief marketing officer and retail executive.
He’ll always have his photo with snoop dog I guess.
Jana worked at The NRMA not at IAG’s NRMA Insurance
Thanks for the correction Stephen.
A great innings
I always wondered what that advt was selling.
He’s done a brilliant job,and I look forward to seeing what he does next.
Beyond Cannes, engagement and views what did all this work and investment really drive business wise? Ie, Increased product sales, net new customer growrh, stronger customer retention or NPS? All ears….