‘There’s nothing worse than lazy marketing’: These are the Mumbrella podcast episodes you loved hearing in 2024
In 2024, we launched the one-on-one podcast series - unfiltered conversations with some of the biggest and most renowned personalities in the media and marketing industry. Here are just a few of our favourites and episodes that received some high rotation from listeners, in no particular order.
Greg Hoffman – “There’s nothing worse than lazy marketing”
The very first episode of the one-on-one series featured the former Nike CMO and headlining act at this year’s Mumbrella360 conference, Greg Hoffman.
In this chat, Hoffman talked about the brand leader’s 28-year stint at Nike and looked back at some memorable campaigns, including working with iconic figures like Michael Jordan and Tiger Woods.
Hoffman also shared some of the most important principles he uses in his work, and talked about the importance of being authentic in your work.
Listen here.
Nikki Clarkson – “You have to be confident”
Former Southern Cross Austereo CMO, Nikki Clarkson, joined the podcast to talk about her career and time at the radio company, as well as some high-profile campaigns, including a last-minute project for iconic rocker, Slash.
Listen here.
Christian O’Connell – “Dumbed down, moronic, noisy cash competition” breakfast shows have made it easy for people to leave radio
Renowned radio presenter Christian O’Connell came on the show for a wide-ranging conversation, where the Gold 104.3 breakfast host even took aim at rival shows which he believes produce particular content only for the purpose to hit #1 in the ratings – a bid that he believes is actually having the opposite impact.
Listen here.
Brent Smart – “They’re kind of built to kill ideas, right?”
When Brent Smart made the move from agency world to a big corporation like Telstra, he knew it’d be a significant culture shock, but it also gave him a massive opportunity to influence and inspire.
On this episode, the CMO of the telco discussed making the jump to one of Australia’s biggest brands in 2022 and his first impressions coming in.
Listen here.
Laura Henshaw – “My brand was built on being relatable”
CEO and co-founder of health and fitness app Kic, Laura Henshaw, has been redefining brand building through authenticity and vulnerability.
On this episode, the wellness influencer discussed the success of the business that she co-founded with Steph Claire Smith and her own brand.
Listen here.
Suzanne Stretton-Brown – “That came this far from being canned”
Universal Pictures ANZ director of marketing, Suzanne Stretton-Brown, came on the podcast this year and reflected on some of her most memorable – and tricky – film campaigns, including one for a Hollywood blockbuster on the largest billboard in the southern hemisphere that was almost axed at the last minute.
Listen here.
Geoff Jones – “Take risks, be brave”
Geoff Jones, the CEO of live promoter promoter powerhouse, TEG, came on the podcast to discuss the adversity the company faced throughout the Covid pandemic when the live industry essentially came to a standstill and how it forged through.
Listen here.
Tracey Spicer – “Not shocking at all”
The Australian media industry has been reeling from allegations of bullying and sexual harassment this year, but according to Tracey Spicer, this is not new.
On this episode, the revered presenter talked about allegations that came to light this year and her own experiences working in the media industry.
Listen here.
Christine Cook – “Try slow”
In this Australian exclusive wide-ranging chat, Mumbrella sat down with the global chief revenue officer of Bloomberg Media, Christine Cook.
Flying in from New York, Cook discussed a range of topics, including the state of publishing in 2024 and why, despite the many challenges, it is an exciting time to be working in advertising.
Listen here.
Anthony De Ceglie – “That’s what happens when you’re in an industry refusing to change”
The director of news and current affairs and editor-in-chief at Seven West Media, Anthony De Ceglie, appeared on the podcast to talk about a number of topics, including the backlash the network has received following the introduction of horoscopes and satire into its nightly bulletins.
Listen here.
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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