‘There’s nothing worse than lazy marketing’: These are the Mumbrella podcast episodes you loved hearing in 2024
In 2024, we launched the one-on-one podcast series – unfiltered conversations with some of the biggest and most renowned personalities in the media and marketing industry. Here are just a few of our favourites and episodes that received some high rotation from listeners, in no particular order.
Greg Hoffman – “There’s nothing worse than lazy marketing”
The very first episode of the one-on-one series featured the former Nike CMO and headlining act at this year’s Mumbrella360 conference, Greg Hoffman.
In this chat, Hoffman talked about the brand leader’s 28-year stint at Nike and looked back at some memorable campaigns, including working with iconic figures like Michael Jordan and Tiger Woods.
Hoffman also shared some of the most important principles he uses in his work, and talked about the importance of being authentic in your work.
Listen here.
