‘Try slow’: Bloomberg Media global CRO says advertising industry has ‘false belief’ that it needs all the answers now
In an Australian exclusive wide-ranging chat, we sat down with the global chief revenue officer of Bloomberg Media, Christine Cook.
Having flown from New York to Australia this week for SXSW Sydney, Cook appeared on this week’s one-on-one podcast series and discussed a range of topics, including the state of publishing in 2024 and why, despite the many challenges, it is an exciting time to be working in advertising.
“I think it’s always a good time to be in advertising,” Cook told host Neil Griffiths.
“Look, I studied literature. I was a high school English teacher. I didn’t know I was going to be in this business until I got in this business. And I realized it’s all about narrative storytelling.
