‘Enable women to bring their whole selves to work’: Dove and Pip Edwards team up for menopause campaign, via Mindshare and FORWARD

Dove is empowering women and calling for changes in the workplace to make menopause less taboo, via a new awareness campaign for Dove Deodorants from Mindshare and FORWARD.

Coinciding with World Menopause Day and developed through a partnership with Menopause Friendly Australia, the campaign features Ksubi creative director and former P.E Nation creative director, Pip Edwards, sharing her story of experiencing perimenopause while she was 39 years old.

It also uses a microsite that contains educational materials for companies and individuals to use to uplift women and “bring their full selves to work”. Specifically, conversation guides, a tracker for menopause symptoms, research on menopause in workplaces, and a policy template are all available for free.