Mumbrella360: Pip Edwards says ‘no one touches on the emotional cost’ for startups
Pip Edwards launched her activewear brand P.E Nation in 2016 – but the hard work started around a year earlier by her estimate.
“I was 35, a single mum, raising a young nine-year-old boy, solo, working full-time as design director at General Pants,” she told a packed room during her keynote at Mumbrella360 on Wednesday afternoon.
She’d spend 8am until 6pm in the office, after which she’d sort dinner for her son, assist with homework, and then jump back online at 9pm to begin building her empire.
It’s so refreshing to hear someone talk about their success coming from bloody hard work. It seems the media’s focus these days is people earning a squillion from doing very little, or saying no to their boss’ demands because they want to work on their terms. If you wanna be successful – be passionate, have a great idea, and work bloody hard! Well done Pip.