‘The elegance of the execution reinforces the message’: +61 delivers Telstra’s most aesthetically pleasing campaign to date

Telstra and its bespoke agency +61 have released a visually and aurally pleasing campaign to spotlight the telecommunication company’s home internet capabilities.

The campaign – which was developed in partnership with art director Rachel Thomas and director Dan Tobin Smith – features a series of films taken on a large bespoke set with colourful dominoes arranged into patterns, all designed with “the world’s best domino experts” and set designers.

The 15-second films focus on the dominoes falling while a voiceover goes over the advantages of Telstra’s Home Internet product. The hero film – a 30-second spot – leverages classical music instead of a voiceover.