IAG disruptor brand, Satellite, revealed

December 7, 2016 4:44

IAG has soft-launched its new division, encompassing its main challenger insurance offerings under the brand Satellite, with marketing director Lewis Pullen describing the launch as being as important to the company as Jetstar was to Qantas.

Announcing the new brand out of IAG Challenger on LinkedIn, Pullen shared a promotional film for Satellite outlining its mission statement and its goal as a disruptor in the insurance industry.

“We’ve reached a unique milestone in our journey,” the video caption says. “Time to evolve, aim higher and achieve more.”

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Advertising Berkshire Hathaway Challenger Coles Insurance IAG Lewis Pullen Pear Shop SGIC SGIO space shuttle

4 COMMENTS

Concerned 8 Dec 16

“Challenger was the name of the NASA space shuttle which exploded on take-off in 1986, claiming the lives of all seven astronauts.”

wtf???

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Captain Kirk 8 Dec 16

Bunch of Space Cadets

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Shane 9 Dec 16

I can’t believe they used Space Shuttle and Challenger in the same promo. I get the whole challenger brand thing, but man this is terrible…

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Captain Kirk 15 Dec 16

Looks about as disruptive as a banana daiquiri.
https://hbr.org/2015/12/what-is-disruptive-innovation

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IAG disruptor brand, Satellite, revealed

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