IAG increases media oversight, moves more programmatic in-house
Insurer IAG has created a new position for a ‘senior media executive’ to have oversight over its media buying and spend within its new Customer Labs division.
The company, whose brands include NRMA and CGU, is currently advertising for the position which aligns very closely with the chief media officer role recommended by a US ad association transparency report, last week, and comes at the same time the company is moving much of its programmatic offering in-house.
Among the responsibilities of the new role are assisting its master media negotiations, providing recommendations for media spend and ensuring “that media and agency partners are delivering as required and in an ethical fashion”.
Related Content
