Icebreaker wraps man in plastic for first OOH campaign
New Zealand-based sustainable apparel brand, Icebreaker has launched a new brand platform ‘Plastic Man’ that it says is designed to address the “uncomfortable truth about wearing plastic”.
The out-of-home (OOH) campaign depicts someone wrapped in plastic, with the line “Still wearing plastic? Choose 100% merino clothing”.
One of the assets for the campaign
