Iconic Australian cordial brand refreshes visual identity for first time in 150-year history

Heritage drinks brand Bickford’s has unveiled its most significant transformation in its 150-year history, with a livery update across its entire product portfolio.

Marking a new era for the brand, shortly after its 150th anniversary celebrations, the update blends tradition with a modern, cohesive design that will be rolled out across all cordials, carbonates and new coffee enhancers.