F.Y.I.

iCumulus launches new data management platform iNimbus

September 11, 2014 12:46

iCumulus has launched a new data management platform iNimbus.

The announcement:

Digital direct response experts iCumulus today launched a first in market real time data management platform (DMP) that allows for far more sophisticated, permission-based programmatic buying.

Called iNimbus, the DMP is unique in the Australian market because it offers permission-based consumer information via cookies; is user activated; provides more than 50 interest verticals such as investing and international travel and; for the first time for programmatic buying, all this information is provided in real time.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics

launch

2 COMMENTS

JG 11 Sep 14

iFlummoxed.

User ID not verified.

Fera Rosihan 15 Sep 14

I’m referring to the above article and would like to comment that following mention of Xaxis is not true and we have not been in contact or are in plans to work with iCumulus.

“On the buying side, Cadreon and Amnet are using iNimbus and iCumulus is in final discussions with Xaxis, Vivaki and Accuen.”

Please make the necessary change/correction to the article as it is false information that’s been given to you. We have approached iCumulus to take necessary action as well and would greatly appreciate your immediate cooperation on this matter.

Thank You.

Fera
Regional Marketing Manager
Xaxis (APAC)

User ID not verified.