If at first you can’t beat Mumbrella’s comment stream, give up
Regular readers may recall that back in March Mediacom won APN’s media agency beach volleyball contest.
The prize was the use of a high impact APN billboard in Sydney to promote the agency.
Dr Mumbo understands that the creative brainstorming caused some angst within Mediacom, with worries that whatever they came up with would fall foul of Mumbrella readers’ sometimes cynical comment stream.
So this is what they went with:
Pic: Dave Cheng
The billboard sits on Broadway, near Glebe Point Road.
I saw this ad on the weekend and had a little chuckle to myself
GOLD.
Nice work!!
What a colossal waste. Shame on Toby Jenner and his charges. They couldn’t think of a single interesting thing to say to the world other than a snide jab at an industry insider.
Genius.
Giving up is the new trying.
Love.
Mumbrella may be going mainstream!
Love it.
Kind of still seems like they’re bothering.
Ironically, it’s going to get slammed even more now.
Love it!
The photo doesn’t show it but on the left hand side is the mumbrella web address
That’s pretty funny.
hilarious!
haha nice work mediacom
No matter what they do, there is always going to be haters.
Well played MediaCom.
What a bunch of dirty attention seekers!
Hilarious. And vindicated by some of the lame comments already posted.
Sad thing is the work from a media agency is better than you would get from a creative shop… Oh dear.
Highly relevant for the target audience. And shows an insight…
Hilarious.
Self-esteem issues methinks
Don’t know that they gave up. Seems to me that they were leveraging the popularity of Mumbrella to create a bit of an industry in joke. Like it! Very clever.
Self indulgent and wasteful. If they couldn’t think of anything useful they should have donated it to a charity or a pretty photo or poem.
Love it!
Classic.
should have given it to a client 😉
I loved it. Thought it was very funny. And knew it would get slammed anyway.
It should have been onsold internally to a client with the funds going to a charity!
Not a glowing endorsement of the Mumbrella audience
OMD ftw in 2011!
LOL
Why bother posting about this – everyone is only going to try and do a witty re-take.
I would have gone with something about pretentious fuckwads who want to be in the know about themselves making sure other people who were in the know – but not too well known – knew they were in the know.
D. Rumsfeld.
Gezza you sound like a gaylord
Aaron a & Rupert you are kiss arses
Seems kind of petulant and cliquey to me.
No wonder real people think we’re a bunch of tossers!
@Tony Richardson: You mean we’re not?
😉
I’m a tosser
@ haha , I’ll have you know I do not put objects in my bottom
I can’t believe that this one still needs five more comments until it makes the “most commented” box. Not sure if that’ll be a success or a failure for Mediacom…
Make that four…
‘good to see creative agencies aren’t the only ones who don’t have a clue about logo sizes on posters…
‘love your work.
Three…
Hilarious, love the twist. Tim, are you sure Mumbrella was not in cahoots with Mediacom on this one?
I can confirm that mumbrella knew nothing…
I think its actually quite friendly and taking the piss out of its self. It’s called Australian humour.
I’m “slamming” it
I think this is great – would have been itneresting too see an agency advertising themselves for real though. Considering most ‘regualr’ people don’t really know what media agency’s do….could have been a good recruitment drive?
Just saw it last night. Too funny! I bet there are a lot of people saying “what the hell is mumbrella!!”
Any spike in direct traffic from curious members of the general public?