If you pull back the covers of advertising ‘there’s a horse’s head’
The head of strategy at UM Melbourne, Eaon Pritchard, has said there is a horse’s head under the bed covers of the advertising industry due to nefarious operators creeping in and conducting fraudulent activity.
“Advertising has covered its bed in money, on the surface everything looks great, it looks like a really vibrant industry but then if you pull back the covers there’s a horse’s head,” he said in a reference to the scene in the 1972 Godfather film in which Jack Woltz wakes up and is horrified by what he discovers hidden next to him in bed.
