If you want to win, kill your content calendar
The days of high volume, always-on social media content is over. It’s time to ditch the meticulous calendar for a new strategy. Alex Sol Watts, executive director of strategy and social at Poem, explores.
The social media environment that demanded high volume, always on content from every brand on the planet is long gone.
So drag that shared Excel of perfectly planned content against your lovely pillars to the bin. Delete it from your Google Drive. Unsend your approval emails. Unsubscribe from Sked, Sprout Social, or Hootsuite. It’s time.
Kill your content calendar.
