IGA pushes its local relationship credentials in Christmas campaign

November 21, 2019 9:30

Independent supermarket chain IGA has taken a local look at Christmas in its new campaign.

The ads, featuring actor Shane Jacobson, show how each IGA caters to the quirks, desires and Christmas needs of the locals who shop there.

The first of two TVCs sees a supermarket manager being woken in the middle of the night by the local cherry farmer because his crop is ready for sale.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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1 COMMENTS

Pete Rush 21 Nov 19

Congrats on the production of this campaign. Everything, including performance and lighting, is low key giving it a classy and credible feel. Coles and Woolies could learn from these guys

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