IGA urge Australians to shop independent in first ad from The Monkeys

IGA has recruited actor and comedian Shane Jacobson as the face of its new campaign as the chain looks to take on its bigger supermarket rivals Coles and Woolworths by urging customers to shop independent.

The campaign, the first work from recently appointed creative agency The Monkeys, sees the former Australian Top Gear host pushing a trolley along a variety of Aussie landscapes, including near the Sydney Harbour Bridge, before entering an IGA store.

Speaking to camera Jacobson says: “For too long we’ve shopped at the big supermarkets, when deep down we know shopping independent is better for our local communities and for Australia.”

https://www.youtube.com/watch?v=5-qQoy6KPZs