Igloo revvs up Mazda’s website

Digital agency Igloo has overhauled Mazda’s website.   The announcement:

Revving up Mazda’s consumer marketing in Australia, igloo has given the car manufacturer’s website a complete overhaul creating an innovative and unique digital marketing platform.

Recently launched, the Mazda website (www.mazda.com.au) is a truly integrated social media and community portal, with a specific focus on user engagement and interaction. Built on an improved technical infrastructure and featuring an array of rich user content, igloo have created an immersive experience which brings the Madza brand proposition to life online.

Adam Leys, Digital Account Director comments: “The core creative brief was to deliver Zoom-Zoom, the core of the Mazda brand strategy, to the digital experience. We wanted to redevelop the site so the customer could engage with the brand in a more entertaining and engaging way.”