IKEA promotes storage solutions with toy robot in latest spot

April 11, 2018 10:00

IKEA has promoted its storage solution products by using a toy robot to clean up the living room in an extension of its ‘The Best Day is the Everyday’ brand platform.

Created by The Monkeys, the new autumn retail campaign aims to promote the ways in which IKEA can solve many storage issues family households have.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Ikea The Best Day is the Everyday The Monkeys

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IKEA promotes storage solutions with toy robot in latest spot

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