Ikon Communications rebrands with new logo and positioning
Ikon's new logo
WPP’s Ikon Communications has rebranded with a new logo and positioning.
Created by fellow WPP agency Landor, the new branding aims to match the “dynamism and flexibility of Ikon and its people”.
Ikon’s old logo
Ikon’s new logo
The new branding, which consists of nine shapes put together to form the work ‘Ikon’ aims to reflect the agency’s offerings including strategy, digital, technology, creative, social and planning.
Lesley Edwards, CEO Ikon Communications, said in a statement: “Ikon has a strong reputation for challenging conventional thinking which extends to our commitment to put our clients first and provide them with the ability to achieve their full potential.
“Our brief to Landor was to consider our key proposition and represent our core values in our new brand identity. I believe they have achieved this and we are delighted with our new look.”
Matty Johnson, creative director at Landor, added: “The new brand will give Ikon and its employees the ability to reflect their expertise, skills and client first approach across everything they do.
“With a simple set of rules to keep the brand simple, yet flexible – any touch point will always be authentically Ikon.”
The rebrand comes two months after the agency won its legal battle against a former client, which claimed the agency had created a “complete flop” of a marketing campaign.
Before everyone piles on here I’m just going to say that its an improvement and I like it.
If you have some witty snide comments about why it’s actually crap then congratulations to you, you’re clearly awesome.
Ya kidding.
Defensive before anyone has said a word. Not a good sign.
FWIW I think both logos are unattractive but it’s just a logo I guess.
This is great work.
Really flexible and up to date.
The animation on the website brings it to life.
Nice work Ikon and Landor.
We recently went through a re-branding exercise, and the first attempt was this neo-retro abstract brand, that was way off the mark. We were told, abstract is on trend, and a great way to communicate the
5 ways we did business. Yep, exactly like this.
We chose a different path.
Love it
Nothing says just won a supreme court case against a former client like a NEW LOGO Y’ALL!
At least it doesn’t look like a Japanese company any more.
I really like it. Huge improvement.
A good showcase of their creative expertise
Disaster. It’s not clear that it even says IKON. Which is the purpose of a logo. The work, the strategy and the people should communicate the values – the logo just needs to say ‘IKON’. Which this barely does.
Blandor at its best
Love it. Well done.
For those saying who cares, it’s just a logo, you’re in the wrong industry…
because it’s crap
Wpp agencies appear to spend more time rebranding themselves than doing client work.
Not clear it even says IKON? Better get to Specsavers.
Care factor? ZERO
Cant read it, fail
Nine things they do, obviously won’t be clear to anyone