Ikon Sydney wins first client since going full service with hair loss brand Evolis
Ikon Communications has announced its first client win since becoming a full-service agency by absorbing Moon Communications, with Evolis taking on the STW agency.
The release:
Ikon Group Sydney’s full service offering continues to attract new clients, with the agency appointed by listed biotechnology company, Cellmid Limited , to build on its évolis® hair loss brand.
Charged with developing a new brand positioning and strategy for the clinically-proven evolis® hair loss products, Ikon’s remit includes creative, digital, social, content, SEO, SEM, and pharmacy Point of Sale. Ikon was appointed to the Cellmid account following a competitive pitch.
First thing they gotta do is change the name.
Well Pia’s got the right title to work on a hair loss product – ‘Head of Amplification’, that’s what the customers will be looking for.
You went full service? You never go full service.