Inception Digital claims publishers ‘get better solutions’ from smaller sales houses

Digital sales house Inception Digital has entered a commercial deal with news site The New Daily, with Inception Digital commercial director Guy Burbidge saying publishers “get better solutions out of smaller sales houses” as compared with their larger rivals, such as MCN.

Speaking to Mumbrella, Burbidge said: “You get better solutions out of smaller sales houses that have the ability to really focus on brand, audiences and the insights around the publisher rather then trying to cover off lots of other places.”

While the bigger sales houses can offer scale, which Burbidge said was a “wonderful thing to have”, Inception Daily can offer publishers, like The New Daily, “a different level of service”.

Burbidge