Native ads are the death of personal integrity, says architect of The Chaser’s return to print

Firth: Dirty native ads

The Chaser’s return to print will see it accept ads this time around – but will steer away from the “dirty” world of native advertising, the co-creator of the publication has said.

As Mumbrella reported yesterday, The Chaser Quarterly is to return after a decade-long hiatus in a project led by co-founder Charles Firth. This time round there will also be a digital paywall strategy alongside the publication.

The comedy troupe has turned to Pozible to crowdfund the relaunch with $6,782 already raised towards the $50,000 target.