Incoming ABC MD signals desire to look at ‘all options’ for monetising content
Guthrie: to look at all options for monetisation.
The incoming boss of the ABC has signalled a willingness to explore new avenues for the monetisation of content in an interview just one hour after being named in the role.
Speaking to ABC News 24 this morning Michelle Guthrie was asked if she would look to follow the lead of the BBC in ramping up advertising on overseas sites, replying: “My sense is that it is important on an overall basis, in budget constrained times, to really look at all options around monetisation.”
“It is pretty early to be able to make pronouncements,” she added. “It is very much about understanding what we could do and what that really means for our audiences both in Australia and internationally.
Well the ABC is done. The subversive takeover is almost complete, we’ll soon have a state broadcaster that just becomes mouth piece for the government.
It was good while it lasted.
I’ve never seen so many stories written about someone saying nothing. If anything we are talking ads on iview for old programs or a subscription service for content that’s currently unavailable. I would pay four abc archive access or watch ads for content I currently can’t get
Star TV rebooted.
Wouldn’t you know it ….
I have Billy c. His name was Abbott.
There is no way the ABC will run ads in Australia. It will need a big improvement in programming to attract ppv offshore. But it will be fun to watch the new MD wriggle on the hook she has bitten on day one.
Advertising on The ABC would be very bad news.
Monetisation-without-compromise is possible.
Every week, a selection of ABC TV and Radio “personalities” and hosts is paraded in Martin Place, then put into the stocks.
The public pay for the right to hurl rotten tomatoes and other refuse at them, in response to their mis-use of taxpayers money by indulging their sanctimonious, Leftist garbage on air. Everybody wins.
Mike, the ABC you refer to must be the Australian Bastard Conservatives. Or did you mean Abbott’s Bloody Crap?