Independent verification partner for DOOH says, ‘44% of gross plays are off plan’

May 27, 2022 9:46

Thorndkye, the independent verification partner for all DOOH campaigns has just released its first DOOH State of the Nation – Verification report for Q1 2022.

Thorndyke verification measures hundreds of millions of impressions a month across the market. The report pulled together insights from the ANZ market through its verification services and offers an industry perspective across the sector in this region.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

digital out of home DOOH Jason Cooper out of home Thorndkye

2 COMMENTS

Emma Shepherd 27 May 22

No they wouldn’t be part of the 46%. If they delivered exactly then they would call it an over delivery or bonus.

1 Like

O'Reilly 27 May 22

Using your example, what if you booked and paid for 100 impressions for a week, and the 100 were delivered exactly (site, creative, time, duration) and the DOOH provider had un-sold sites and provided then pro-bono as a bonus you would rate them at 46%?

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