Independent verification partner for DOOH says, ‘44% of gross plays are off plan’

May 27, 2022 9:46

Thorndkye, the independent verification partner for all DOOH campaigns has just released its first DOOH State of the Nation – Verification report for Q1 2022.

Thorndyke verification measures hundreds of millions of impressions a month across the market. The report pulled together insights from the ANZ market through its verification services and offers an industry perspective across the sector in this region.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

digital out of home DOOH Jason Cooper out of home Thorndkye

2 COMMENTS

O'Reilly 27 May 22

Using your example, what if you booked and paid for 100 impressions for a week, and the 100 were delivered exactly (site, creative, time, duration) and the DOOH provider had un-sold sites and provided then pro-bono as a bonus you would rate them at 46%?

User ID not verified.

Emma Shepherd 27 May 22

No they wouldn’t be part of the 46%. If they delivered exactly then they would call it an over delivery or bonus.

1 Like