Indie agency Friend appointed to Big Aussie Barbie

In preparation for the Big Aussie Barbie fundraising campaign, independent agency Friend has been appointed by Prostate Cancer Foundation of Australia.

The Big Aussie Barbie, to be held in September is to raise money for prostate cancer sufferers and survivors as well as raise awareness of the disease.

The event works on interested parties registering and hosting BBQs to accept donations to the PCFA.

Friend will develop the campaign across TV, radio and print as well as web, email, direct mail and outdoor.