Industry associations branded self-serving social clubs who are ‘peddling crap’
The majority of industry associations have been branded “self-serving social clubs” who are “peddling crap” due to the sheer number of associations and a severe lack of resources.
Darren Woolley, James Greet and Michelle Katz on stage at Mumbrella360
Consultant and Trinity P3 founder Darren Woolley rounded on trade bodies – not for the first time – during a panel debating on transparency, and mocked them for “self-aggrandisement”.
He said associations collectively “do nothing” on transparency, despite being warned of the issue five years ago, and wait for each other to take a lead.
So says a pitch peddler….
The AANA Media Transparency event was all over this….hundreds of marketers, agencies and media owners were there. Did anyone on this panel go?
Couldn’t agree more, they are echo chambers.
I think James Grant looks a lot like James Greet.
Hi Facial Recognition,
That name does indeed suit him better.
I have updated the caption so it is accurate. Thanks for flagging and apologies to James for the error.
Vivienne – Mumbrella
This is why I love industry bodies. Need more of them.
Clearly these (paid) naysayers know little about Australian law.
Should a group of publishers, agencies or clients get together and agree that “this is the way to solve the problem” – and then implement such a solution – then that would be an act of collusion and have the ACCC crawling all over them.
The industry bodies exist to outline an acceptable conceptual framework of a solution. It is then up to the market to bring such a solution to reality.
Further, once solutions are available, industry bodies can not compel members to comply. Put simply, such actions would be illegal.
Is that as frustrating as hell? You bet it is! As a matter of fact it is ALMOST as frustrating as shills stating the bleeding obvious to get headlines while being in blissful ignorance of legalities.