Industry bodies confirm redundancy crisis is real as creative layoff rates double

The media and marketing industry has recognised the redundancy crisis hitting senior employees, with industry groups pointing to a number of factors combining to make this downturn different from the past.

Lower consumer confidence combined with a shift of resource allocation from headcount to AI investment in bigger companies are thought to be the main culprits.

Mumbrella sought the response of industry associations following the publication of an anecdotal survey of senior figures who had been made redundant this year.