Alcohol industry launches TV ad highlighting people’s rights to complain about its commericals
The alcohol industry has launched a TV ad that aims to remind consumer about their right to complain about booze advertisements they think fall foul of the advertising regulations.
The ad, created by Clemenger BBDO, has been launched by the Alcohol Beverages Advertising Code Scheme, a body involving the three major alcohol industry associations – the Brewers’ Association, the Distilled Spirits Council of Australia and the Winemakers’ Federation of Australia – as well as leading retailers Woolworths and Coles, comes amid current debate about alcohol related violence and the role of marketing in fuelling that behaviour.
Spokeswoman for the campaign Denita Wawn, who is also CEO of the Brewers’ Association, said their research showed a lack of awareness of existing regulation and the avenues for consumers to complain about alcohol advertising.
Take a photo people. This marks the moment where we, as an industry, just disappeared up our own arse. Forget the fact that Joe Public is already empowered to vent and rant (and worse, be listened to) about virtually any perceived slight in a TV ad, we’re now making ads encouraging them to do so. What the hell happens if someone complains about the ad encouraging them to complain about ads?
Clems BBDO produced this? Hmm who’s the agency that produces the majority of Australia’s beer ads?
Cub – you may be missing the point. The alc beverage industry has developed the campaign to increase awareness of the process that alc bev ads go thru before they make it to air. So yes, they would use their agency to do this.
I’ve recently noticed all the Jack Daniel’s ads popping up on Spotify. They seem to be targeting youth to me – given that this is the population that streams their music.