Industry should stop ‘being surprised’ audiences are ‘changing how they watch TV’, says ThinkBox chair Tess Alps

The media industry must stop “being surprised” audiences are “changing how they watch TV” because that is what the TV industry is sinking their money into, the chair of marketing body for commercial TV in the UK, ThinkBox, Tess Alps, has said.

Tess Alps: Broadcasters are spending money to encourage audiences to watch TV in different ways

Alps, who is in Sydney to speak at tomorrow’s ThinkTV marketing forum event, told Mumbrella: “We should stop being surprised that people are changing the way they watch TV because broadcasters are spending shedloads of money encouraging them to watch it in a different way.

“The trouble is we’re not measuring it quite the way we should be yet,” she added.