Industry warns against ‘self-appointed activist ad review board with zero authority’
The Advertising Standards Bureau today became the latest organisation to warn of confusion over a self-appointed “Alcohol Advertising Review Board” created by health campaigners as a rival to the industry-supported body.
The ASB warned that the alternative review board would have no power to ban ads, and had no support from advertisers or media owners. It said: “The current system of resolving complaints about alcohol ads has the support of industry and uses an effective, robust and quick process to review ads and remove them quickly if required.”
The ASB warned that the new board “Has no power to remove ads, no independent view and has not sought support for its work from the industry.”
The Alcohol Advertising Review Board is based at the McCusker Centre for Action on Alcohol and Youth at Curtin University. The new body’s website uses similar language to the existing ASB, including offering a section offering “determination reports”. The design and terminology of the site might makes it appear to be an official body to somebody who arrives via search looking for where to complain about an ad. It also features a large image warning: Your children see these adverts”.
I would like to report this “Mock Up”
Looks like the children have been playing with Photoshop…
activists? crap – you’re running scared dude
So I opened up the Code and guess what was staring back at me.
The sodding Cancer Council. Are they on some prohibition crusade?
They really don’t have the first clue about what influences behaviour do they?
The Cancer Council, which has run several extremely successful campaigns about, er, cancer, “really don’t have the first clue about what influences behaviour”? Yeah, sure.
When you’re reduced to describing the likes of the Cancer Council as activists with no authority, you have already lost the argument.
(Which is sad, I love booze ads.)
Bill
Would you mind furnishing a successful example of alcohol, or alcohol advertising prohibition – in fact any kind of prohibition.
Then an example of a baseless, self-appointed “watchdog” that has achieved the same?
Cheers
I remind the readers about the fantastic work of Cure Cancer. They cure cancer and invest in innovative research. Not fucking around with self-important committes with no discernible benefit to the issue or society. I donate to them, but am not involved with them.