The Remarkables spins off ‘Aussie first’ pet influencer agency

July 14, 2016 10:03

Leading Australian influencer agency The Remarkables Group is to launch a separate offering, which it claims is Australia’s first ever talent agency designed specifically for “influential online pets”.

Remarkables founder, Lorraine Murphy, said the dedicated pet offering, Remarkable Pets, had been created in response to the increasing popularity and growth of social media accounts for pets.

https://www.youtube.com/watch?v=Tidrcqec-gE

“The rise of pet influencers is a marked global trend and we could see how large and engaged their audiences are. It became clear to us that this new breed of social influencers needs a business dedicated to helping them with their channels,” said Murphy.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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7 COMMENTS

Slam Dunk 14 Jul 16

Why stop with posts to pets’ social media accounts and having guess what they might say, when you can with a bit of effort get the goss straight from the dog’s mouth, as it were.

http://www.animaltalk.com.au/

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Terrier 14 Jul 16

Is it April 1st today?

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Con Frantzeskos 14 Jul 16

John St in Toronto had a similar parody – Catvertising.

https://www.youtube.com/watch?v=IkOQw96cfyE

This is an unoriginal gag.

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Pepsi Monster 14 Jul 16

My pet is influenced by food, and the promise of more food.