Isla Fisher ramps up the Hollywood diva behaviour in latest ads for ING Direct
ING Direct has brought back brand ambassador Isla Fisher for a new round of ads with the Aussie actress continuing her diva-like behaviour with some real-life customers.
Created by VCCP Sydney the new instalments see real customers of the bank suggested as new brand ambassadors, much to Fisher’s disapproval.
In the first ad Fisher arrives on to set to find a woman named Kelly explaining how she can use “any ATM in Australia for free” to the camera, leading Fisher to ask “is this my stand-in?” before asking for a box to try to get a height advantage over the taller Kelly.
She is then told by the director that Kelly is a real life bank customer and as such it is more likely that customers will be able to relate to Kelly “than they would a Hollywood star, so if you could just stand down”.