ING Direct continues its anti-ATM fee campaign
Online bank ING Direct has continued its anti-ATM fee campaign with a 16-second spot comparing paying a fee to access an ATM to paying money to tweet
The ad compares paying a fee to access an ATM to paying money to tweet.
https://www.youtube.com/watch?v=14Nnfcr59LQ
Shortly after the campaign launched, the bank announced it had parted ways with Droga5, handing interim creative duties to Soap Creative.
The animation removes the punctuation from the second sentence.
Which makes the context of the next sentence that comes on screen change.
I read it the wrong the way the first time – and I was concentrating.