Initiative signals it is preparing to relaunch its market position as it unveils new hires

IPG Mediabrands’ media agency Initiative has revealed that it is “finalising a new positioning in the market”.

The agency made the revelation as it announced three new members of its executive team, including yet another member of staff moving across from sister agency Ensemble.

Initiative’s new management lineup – From left: Nick Wokes, Andrew Cambridge, Marcelle Gomez, Ian Smith.

The latest to move across is Ensemble’s commercial director Ian Smith, who has become head of partnerships. Smith, who has previously worked for both Nine and Ten, will take charge of the agency’s partnership portfolios including investment, content, activations and sport, Initiative said.