Initiative promotes Sam Geer to national MD, Chris Colter becomes chief strategy officer
Initiative’s Sam Geer has been elevated from chief strategy officer, a position he has held since August 2018, to national managing director. Chris Colter, formerly the agency’s national strategy director, will fill the chief strategy officer spot.
The promotions come a month after IPG Mediabrands cut hours, began a hiring freeze, paused pay rises and discretionary spending, and acknowledged there would be a small number of redundancies in response to COVID-19.
CEO Melissa Fein said Geer earned the promotion with his “trailblazing strategy leadership”.
Well done Sam and Chris. Richly deserved promotions. L
Congrats Sam and Colts!
Congratulations Sam
Well deserved recognition for two absolute legends
Awesome pair – well done Sam and Colts
Congratulations and well deserved.
Such good news, two of the nicest and smartest guys in media. Well done fellas.
In my opinion Sam Geer and Chris Colter are very good at their jobs. So it would stand to reason that this is a good move. Time will tell, as it does with all things. But I am optimistic.
So much for promotion and pay freezes. Could have let a few people keep their jobs