Initiative wins $10m TAL media account
Australia’s second largest life insurance group, TAL has appointed IPG Mediabrands agency Initiative its media agency, Mumbrella understands.
The account is thought to be worth between $10m and $15m a year spend and was previously media agency AdMP.
Incumbent AdMP and Initiative declined to comment on the change of agency as did the client who said “at this stage” they did not want to comment.
TAL’s creative agency is The Hallway which was appointed in 2012.
The pitch is reported to have been run by pitch consultancy TrinityP3.
Nic Christensen
