The Hallway wins $15m InsuranceLine
The Hallway has emerged the winner of a competitive pitch for TAL Direct brand InsuranceLine, displacing incumbent The Works.
The account is estimated to be worth around $15m.
Liz Walden, general manager, marketing, said in a press release: “It’s an exciting time for InsuranceLine. We need to be working with an agency partner that has the smarts and the creativity to enable us to deliver on our vision. The Hallway nailed the thinking during the pitch process. We can’t wait to see our next campaign in market.”
Jules Hall, managing partner at The Hallway, added: “With so much financial services experience in the agency it’s particularly pleasing to be teaming up with InsuranceLine, helping them to take their brand to greater success.”
Now that’s a back-handed commentary on the previous agency if I’ve ever heard one!!
not much you can do with fear mongering ads targeting the elderly and mothers that run during daytime TV.
well how else do you sell insurance, Logic?
it’s coverage for worst case scenarios with low probability so you’ve got to dramatise the events to make your point
FIFTEEN MILLION DOLLARS!!!! No wonder the premiums are so high…..unless this is 40 year campaign???
well if we give them the benefit of the doubt, they are planning on doing something different……we’ll see when it gets to market.
on the other hand, if there’s no other way to sell insurance as beezlebub suggests then they’ll be doing more of the same with no good reason to have changed agencies, except maybe price or boredom.
There must be something in the water down there in Redfern. The Monkeys are in the same building as the Hallway and they’ve been doing well too lately. Hmmmmm. Just a theory.
@beezlebub – i agree … it’s just this point from the client seemed a bit funny “We need to be working with an agency partner that has the smarts and the creativity to enable us to deliver on our vision.”