Initiative wins pitch for Pernod Ricard media account

March 5, 2020 10:19

IPG Mediabrands media agency Initiative has won a competitive pitch for Pernod Ricard Winemakers’ account, the world’s second-largest wine and spirits seller.

With the win, which takes effect on 1 April, Initiative becomes the agency of record across a portfolio including Absolut Vodka, Jameson, Malibu, G.H. Mumm, and Jacob’s Creek. The remit was previously handled by Publicis’ Blue 449, which was absorbed into Spark Foundry last year.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

2 COMMENTS

Anonymous 5 Mar 20

Well done to the Initiative team, continuing a strong start to 2020

User ID not verified.

Conflict of interest 7 Mar 20

Did the incumbent (Spark Foundry) re-pitch, or did this move because they have Diageo? Not to diminish IPG’s achievement, but it’s an important detail.

User ID not verified.