Initiative’s Megan Davey promoted to head of Melbourne position

Media agency Initiative has promoted its Melbourne general manager, Megan Davey, to the new role of head of Melbourne, after managing director Sarah James’ resignation.

Having joined the agency in 2016 and progressed through client director, group business director, and client partner roles, Davey’s new gig will see her supercharge the agency’s growth, help it stay ahead of the curve with forward-thinking strategies, and continue to deliver game-changing results for clients.

“It is an incredible honour to be leading this dynamic team in such an exciting period for our industry,” Davey said, when asked about her role.