Injured mouse spruiks cheese for Aldi
Aldi has rolled out the sixth ad in its ‘Like, Like’ campaign, with this spot using a mouse to promote cheese.
The ad, created by BMF, sees a talking mouse with a broken arm and leg talk about cheese before commenting “But I haven’t had a lot of luck with the cheese dispenser” as the camera pans to a giant mousetrap.
The campaign, created by BMF, launched at the end of last month with an ad featuring a talking bear to sell toilet paper and was followed up by an ad featuring a man in a white coat selling laundry powder.
Loving these clever ads. Looking forward to the next ad in this campaign.
Me likey.
Loads of stopping power + lands the message.
Thumbs up.
Who would have thought a supermarket could do funny and engaging ads?
Up up, both thumbs are up!
I don’t think that’s a mouse in that ad. It looks a bit like a man dressed in a mouse suit to me.
Very funny and engaging – well done BMF!