Innocean Australia expands client list beyond Korean cars with Make It Cheaper win

Innocean’s first work for Make It Cheaper

Innocean has reported winning a piece of new business.

The ad agency, whose struggle to expand its client list beyond Korean car brands has lumbered it with a reputation for being the inhouse agency for Kia and Hyundai, has landed a brief from three year-old price comparison site Make it cheaper.

Innocean won the account about a year ago, after a non competitive pitch, and has just launched its first campaign for the client.