Innocean Australia transforms into fully integrated agency
(L-R): Giorgia Butler, Brendan Willenberg, Tom Cumberworth, Adam Hosfal, Jasmin Bedir.
Innocean Australia has officially restructured and relaunched as a fully integrated media and creative agency.
The new model combines strategy, media, creative and data into a singular system that eliminates commercial siloes.
The agency was prompted to undergo the transformation in response to client frustration surrounding in-cohesive agency models, more pressure on marketing efficiency, and unclear media practices.
Right below this story is one from August 2024 about its full service offering.
Colour me confused.
Are they in need of another story because they didn’t win any new business the first time?