Innocean Australia uses performance data to activate Hyundai and Surfing Australia partnership

Hyundai’s partnership with Surfing Australia has been activated in a new campaign recognising and amplifying female grassroots athletes on a national scale, created by Innocean Australia.

Encapsulated by the new platform ‘She’s Electric’, the campaign sees the launch of the first grassroots women’s surfing leaderboard, leveraging ‘LiveHeats’ performance data from Australian Boardriders Battles across the country.