Innocean develops TikTok-led campaign for new Kia Stonic
Innocean Australia has launched its new campaign for Kia Australia’s small SUV the Kia Stonic, with a TikTok-led approach developed to target a young audience.
The bespoke TikTok creative was developed in collaboration with Kia and production studio Scoundrel, and makes Kia the first auto brand to use a TopView TikTok ad in Australia outside a challenge.
The Kia Stonic ad is the first thing that TikTok users see when opening the app, before it merges into the first video of their feed.
