Innovation isn’t only for unicorns, it’s for the rest of us donkeys too
After reading one too many think pieces on the topic, Andrew O’Keeffe realised being innovative is like being cool – if you have to convince someone you are, then you probably aren’t.
I just finished reading another innovation article with the secrets of ‘How to Innovate’.
Once again, held up as the holy grail of innovation are the unicorns, and the pantheon of tech demigods — Jobs, Gates, Musk et al.
How can I, a mere mortal, innovate when I couldn’t code my way out of a paper bag, let alone land rockets in the Pacific?
I don’t need to tell you that innovation is so hot right now. You know as well as I do, if we could all be a little more innovative, we’d be killing it like the Bezoses, Zuckerbergs and Pages of this world.
