Inside the Church of England’s risky new Christmas campaign
Last week, the Church of England made front-page headlines in the UK after it launched a poster campaign challenging the anti-migrant messaging of far-right pundits.
Chas Bayfield worked on the campaign, and here he explains how they approached making work that posed a genuine risk of alienating church-goers.
Chas Bayfield worked on a campaign that made headlines in the UK last week
I do love a risk-taking client. In my career, one of the boldest has, bizarrely, been the Church.
One poster we created featured Jesus as a Che Guevara-esque revolutionary, and made headlines around the world. It found its way into a couple of major art galleries and featured in the UK’s exhibition to mark the year 2000 which was held in London’s Millennium Dome. You can still buy Tshirts, mugs and tote bags.
Last week, I was asked to work on a project for the Church of England.
If Robinson can try to hijack a Christian Holiday and activity to further spread his awful narrative and angle, I don’t see a problem in the CofE reiterating Christ’s messages to “Love thy neighbour” etc. Glad you took the gig!
Chas, it’s a delight to see you stirring the religious pot. Have always admired your ability to show the dangerous lordship of Christ.