Inside the Foxtel factory
Having been at the launch of Foxtel’s new season the other night, nine points occur…
1 Transmedia content
First, their Brisbane teen drama Slide, or SLiDE as they’d prefer to know it.
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thats a pity, I loved 30 sceonds as well. The good always die young…
The new camera worked out well Tim! Nice 🙂
“Still with Slide, most interesting is the lengths they are going to in order to involve brands – including suspending production until the sponsors are tied up so that they can be properly integrated.”
Surely another way of putting this would be: Slide is failing to attract sponsors, leading to production being suspended. This throws into doubt Foxtel’s “transmedia” strategy.
Just a note – like it or not, ‘transmedia’ is the term that’s been taken up internationally, so much so that the Producer’s Guild of America has recently introduced it as an official credit under their code, with expectation that other countries will soon follow. Once a term is coined, you risk misunderstandings if you strike out on your own by ignoring the the official terminology.
@Bill, “transmedia” refers to how stories are told across multiple platforms, thus, whether or not Foxtel is successful in gaining sponsors is irrelevant to the use of the term. i.e. If a new reality tv show had trouble gaining sponsors, it doesn’t mean ‘reality tv’ would come to an end, just that particular show.