Instagram and Facebook add gift card links for small businesses

Instagram and Facebook have added the capability for local consumers to support businesses by purchasing gift cards.

Facebook director of small and medium business for ANZ, Melinda Petrunoff, said supporting small businesses means supporting the backbone of the economy.

“Small businesses are the backbone of our community and economy—they’ve always been there for us, and now it’s time for us to be there for them. We hope these new tools will be useful in providing much needed support for them during this crucial time, and empower our community to discover and share new small businesses,” Petrunoff said.

The initiative was alluded to several weeks ago, and comes as many businesses such as restaurants, cafes and beauty salons, struggle to make ends meet in the wake of COVID-19 restrictions.