Instagram is the home of pretty pictures. Why are people flocking to it for news?
Instagram is set to overtake Twitter as a news source next year, says Dr Laura Glitsos in this crossposting from The Conversation. But why?
We know Instagram is the most influential app when it comes to lifestyle and beauty trends.
But recent research shows increasing numbers of people are also going to Instagram for their news. A report by the Reuters Institute found the use of Instagram for news has doubled across all age groups since 2018.
It is now set to overtake Twitter as a news source in the coming year, with younger people in particular embracing Instagram for their news.
No need to complicate this revelation. People like to remain in the eco-system they spend their time. If you provide news in that eco-system then they have less reason to have to jump out if indeed they could be bothered.
All leading platforms evolve their offering to keep users in the eco-system. That’s why they’re all spying WeChat.