Instagram story promoting drinking app banned by ad watchdog

July 21, 2018 10:54

An Instagram story advertisement promoting the ‘Full Party’ app has been banned by the ad watchdog for showing behaviours which “condone and encourage excessive drinking”.

The Instagram story ad, which was promoting a new drinking app ‘Full Party’, featured people pouring beer on a man on the floor, a man using beer bottles as glasses and a man popping up from behind a couch with a beer.

The imagery was accompanied by text which read “if your first time was after the age of 16, drink 7 times” and “the person with the biggest nose, drink 6 sips”.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

ad standards app Full Party Instagram Instagram story Team Penguin Studio

1 COMMENTS

Stu 23 Jul 18

So the small Instagram story get pinged, then regular news sources report on the ad (in near entirety) and now i’m hearing about this app for the first time. Who’s to say the strategy didn’t work? Haha.

User ID not verified.